How to Take Pictures that Sell: How to Do Smart Ecommerce Product Photography
When pictures speak, no words are needed. Similarly, when products speak, no selling is needed. If product photography is done the right way, website visitors don't take more than a few seconds to turn into buyers.
But product photography is not something you can do as easily as you take selfies. It’s a bit of a task. With a proper eye on lighting, placement, background, etc., product photography needs the expertise to bring out the wow factor of products in the pictures.
Although at TCE, we offer impeccable eCommerce product photography in Delhi. But sometimes, clients have small requirements that don’t usually require a huge setup. Some expert tips are more than enough for them. So, here are the same tips to help clients with basic e-commerce product photography.
Tips for eCommerce Product Photography:
Following these tips can save you time, money, and effort. So let’s get started on making you smarter with e-commerce product photography.
Use a Tripod
A tripod is required to ensure that no product photographs are ever blurry. It will stabilize your camera & give you a proper shot with forwarding consistency.
Most tripods are inexpensive, so you won't have to worry about blowing your budget. If you're on a low budget, though, you may prop your camera up on a stack of books, for example. After all, the goal is to keep the camera from moving.
Ensure Proper Lighting
In general, lighting is crucial in photography. Perfect lighting is also a given when photographing products.
The merchandise must be readily visible because the images you take will be seen by hundreds of thousands, or even millions of people.
Now you have the option of using natural light or artificial lighting.
Place your goods near a window for optimal natural light.
Make sure light is aimed at every side of the object for the finest studio lighting. That way, no shadows will obstruct your photo.
Just remember to divert the sidelights away from the goods and toward the backdrop if you don't want your goods to fade into the background.
Do not Experiment. Use Normal Lenses.
Experimenting with wide-angle and telephoto lenses when photographing products is not a good idea. The last thing you want is to make a mistake with the product proportions.
So, opt for ordinary or standard lenses. They'll assist you in taking images that present items in a way that's similar to how you'd see them in real life. It's impossible to detect the difference.
Purchase a standard lens with a focal length ranging from 40 mm to 58 mm. The most common focal length is 50 mm. However, anything between these two dimensions is acceptable.
Show the Colors Intact
Just like you shouldn't misrepresent a product's genuine dimensions, you shouldn't distort its true hues. Doing so can put in a lot of trouble with your clients, especially if you're photographing garments.
Imagine purchasing a blouse only for its color and receiving one of an entirely different hue. This happens more frequently than you may think, resulting in a slew of returns and lost revenue for merchants.
Thus, ensure the colors don't change. You can tweak them a little to make them look more like an actual product, but that's all.
After you've finished editing your images, check them on several devices to make sure the colors are consistent.
Employ Color Psychology to Instill Emotions.
Color psychology may be something you're already aware of, even if you're just getting started. It's the study of colors and their many hues, as well as how they influence human emotions and behavior.
For decades, companies have used this research to develop the perfect brand for their mission.
Colors should only be used in lifestyle or in-context images, of course. In product-only images, colors would incur distractions only.
As a result, you may convey a more interesting tale by using precise colors in the backdrop. It will do nothing more than boosting up the sales.