For most company owners with little to no time, navigating the world of digital marketing is a difficult endeavor. But on the other hand, the goal is also to increase social media presence. So, many businesses want a dedicated and apt digital partner to handle their internet marketing demands. With the rise in the number of digital marketing agencies in recent years, finding the right one has become tough. It doesn't help that many of these agencies are inexperienced and learning on the job.
The importance of selecting the proper digital partner for your business cannot be overstated. The incorrect one might swiftly deplete your funds and have a bad influence on your business. So, here's how THE CREATIVE EDGE proposes you go about choosing a digital marketing agency that can help you expand your business.
How to Evaluate a Digital Marketing Agency
Here are some parameters & red flags to look out for beforehand while choosing the right digital marketing agency for your business.
But why the red flags? Because when you know what to avoid, choice becomes finer and better, isn’t it!?
#1 Long-term contracts
Good agencies will not try to tie you down to long-term agreements. They'll let you choose how long you want to work with them. In the absence of such year-long contracts, they will actually work to get results & keep you onboard.
Solution: Look for a company that won't force you to sign commitments you can't get out of. Find the comfort of getting in & out with your choice.
#2 There is no designated social media account manager.
A good digital marketing agency will assign you a marketing strategist or account manager who will be in charge of your company's marketing efforts.
Furthermore, you should not be required to speak with a different individual each time you call. When looking for an agency, be careful to inquire about the person who will be in charge of your account. That is fantastic if it is just one person.
Solution: When looking for an agency, inquire about having a dedicated account manager or marketing strategist assigned to you. If that isn't the case, then continue your hunt.
#3 There are no flexible plans based on the services desired.
There should not be a one-size-fits-all approach to marketing. Your marketing firm should discuss your objectives with you and devise a strategy to assist you in achieving them. There should not be just a static plan.
Even if they have a set of plans that they offer clients, they should be prepared to work within those plans to provide you with a customized approach that works for your company.
Solution: If an agency is attempting to lock you into a plan with little flexibility or personalization, look for another agency that will work with you.
#4 There is no transparent process.
If the agency refuses to provide you with analytics, you should look for another firm that will allow you to track your marketing performance. There's no need for a digital marketing company to be dishonest or keep a client's information hidden.
Solution: The ideal digital marketing agency will provide you with access to your data and will discuss the analytics with you as they strive to enhance your marketing results. Don't settle for anything less. You have the right to know where your marketing expenditures are going and how they're influencing your bottom line.
#5 Lullable guarantees that you will be ranked at the top of Google right away.
If a company claims to be able to push your company to the top of the search results within a week of signing up, find out how. That's acceptable if they're talking about paid advertising. However, run away if they promise to bring you to the top of Google without employing advertising. That sounds like a form of black-hat marketing to me.
Solution: Hire a firm that is honest about how long it will take to boost your local search rankings.
Final Words
Instead of looking for a service provider, look for a partner.
If you are seeking digital marketing services with no such red flags, you can give THE CREATIVE EDGE a look. Let’s discuss your requirements & prepare a plan for you.