top of page

Digital Printing - Everything You should Know: Pros, Cons, Inks & Media

What is Digital Printing?

Digital printing is a cutting-edge way of producing prints from digital information. It entails creating your artwork on a computer and then having it printed straight into the material of your choice. Digital printing is a replacement for traditional printing methods such as lithography, flexography, gravure, letterpress, and others. Because it eliminates many of the mechanical steps involved in traditional printing, such as creating films and color proofs, manually stripping the pieces together, and creating plates. Digital printing doesn't employ any of these steps.

Why Digital Printing?

For the printing industry, digital printing represents a new paradigm. Today, we demand printed documents to be precise and current; clients want printers that can provide cost-effective, high-quality, short-run color printing in the shortest time possible. Commercial printing services are made a lot easier whereas personalized printing came up as a boom with digital printing.

Pros of Digital Printing

High Quality

This choice outperforms the others in terms of quality and consistency. The colors are vibrant on the prints, and there are no hard lines to contend with. The quality of the final card, brochure, or flyer in a batch is the same as the first with digital printing.


Because the printing process has fewer phases, the finished product may be supplied more quickly.

Short Runs

When compared to traditional processes, digital printing is the best option for generating short to medium print runs.


When it comes to marketing materials, direct mail pieces and letters, business cards, and other items, digital printing is the most cost-effective option. We can say that personalized printing services are the biggest gift of digital printing.

What Types of Inks are Used in Digital Printing?

Toner and ink for digital printing include cyan, magenta, yellow, and black (CMYK), as well as extended color gamut inks like orange, blue, and green, and specialty dry inks for metallic, white, and clear effects.

Types of Digital Print Media

Be it any surface, digital printing equipment can print on any of them. Be it personalized or commercial, digital printing offers the right suite for both. Following are some of the media, it’s not limited to:

  • Cardstock (Thick)

  • Papers of a Heavyweight

  • Fabrics

  • Plastics

  • Cartons that fold

  • T-Shirts

  • Linen

  • Polyester


There is no reason not to use digital printing for low-volume, high-quality, cost-effective print marketing. For over 25 years The Creative Edge has offered bespoke printing services to consumers all around the nation. Our customers take great pride while conversing about our services. If you are seeking world-class personalized printing services or commercial printing services, TCE is the one-stop solution.

19 views0 comments


bottom of page